Fox International Debuts Wiki-Based Solution Site

  • August 19, 2008
News Corp.'s Fox International Channels (FIC) has launched Biensimple.com, a Spanish-language, wiki-based property aimed at helping users find solutions to everyday problems. Biensimple, which loosely translates to "well simple," offers tips on topics ranging from health, beauty and relationships to technology, cars and the environment.

The site is designed for easy searching and includes hints and advice from users (via message boards, blogs and individual posts) as well as industry experts such as physicians and chefs. There are also step-by-step video tutorials and resources including a recipe catalog, and users are invited to contribute as much to Biensimple as possible.

According to Hector Costa, SVP and managing director, .FOX Networks Americas (a unit of FIC), the combination makes Biensimple.com ripe for targeted advertising. "Biensimple's content has a natural affinity with U.S. Hispanics' inclination towards finding their own solutions to everyday problems," Costa said. "This in turn creates the perfect environment where advertisers can reach the rapidly growing online U.S. Hispanic audience."--Tameka Kee

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