The site is designed for easy searching and includes hints and advice from users (via message boards, blogs and individual posts) as well as industry experts such as physicians and chefs. There are also step-by-step video tutorials and resources including a recipe catalog, and users are invited to contribute as much to Biensimple as possible.
According to Hector Costa, SVP and managing director, .FOX Networks Americas (a unit of FIC), the combination makes Biensimple.com ripe for targeted advertising. "Biensimple's content has a natural affinity with U.S. Hispanics' inclination towards finding their own solutions to everyday problems," Costa said. "This in turn creates the perfect environment where advertisers can reach the rapidly growing online U.S. Hispanic audience."--Tameka Kee