• Adweek, Tuesday, August 19, 2008 9:45 AM

Time Warner Cable is putting its media planning and buying account, which had previously been handled in-house, up for review. Mercer Consulting Group is guiding the process.

The cable company spent $135 million in measured media last year, and in the first five months of 2008 it spent more than $90 million, per Nielsen. The spending increase comes as competition heats up between cable operators, telephone companies and satellite services.

Time Warner's efforts to spin off TWC as a separate publicly traded company should be completed in the fourth quarter. TWC is the second-largest cable system operator in the country, trailing Comcast.

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