• August 20, 2008

Digital agency imc² has bolstered its New York-based creative group with the addition of Bob Lukasik, former executive creative director of G2 Interactive (formerly Grey Interactive) to the position of vice president/group creative director.

Lukasik is the third executive to recently join the imc² New York team. David Shulman, imc² New York's managing director, joined the agency from DIGITAS Detroit, where he was managing director, and Jennifer Johnson, imc² New York's vice president/general manager for client accounts, was most recently senior partner, executive program director at OgilvyOne.

Lukasik--a 14-year industry veteran, including the last 10 in the interactive advertising space--will report to Alan Schulman, senior vice president, executive creative director.

Lukasik will lead imc²'s New York creative team in delivering new campaigns for clients such as MARS Direct, Pfizer and Johnson & Johnson, while also spearheading new business development efforts. --Gavin O'Malley