Nike Opens First Sportswear Store

  • August 22, 2008
Nike today opens its first Nike Sportswear store. The shop, on New York City's Mercer Street, is the only location worldwide devoted solely to the entire line of NSW gear, per the Beaverton, OR-based company.

On Thursday, Nike held a grassroots event to commemorate the opening, closing Mercer Street between Grand and Howard streets for an invitation-only sports-themed event. Athletes, celebrities and artists were on hand, entering the event through arena-style turnstyle gates, to face eight large screens modeled after those in New York sports stadiums.

The screens, lining the block, show Nike endorsers and brand presence in various sports through work by various artists, photographers, and filmmakers including Robert Wilson in a 90-minute video. --Karl Greenberg



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