• August 22, 2008

ComScore's monthly comScore qSearch analysis of the U.S. search marketplace indicates that in July 2008, U.S. users conducted 11.8 billion core searches (up 2% vs. June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points.

Google Sites led the U.S. core search market in July with 61.9% of the searches conducted--up from 61.5% in June, followed by Yahoo Sites (20.5%), Microsoft Sites (8.9%), Ask Network (4.5%), and AOL LLC (4.2%).

The stats are based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.--Tanya Irwin