Azores Express Launches Campaign In Boston

  • August 26, 2008
The U.S. arm of Portugal's second-largest airline, SATA, is launching its first major ad campaign in the Boston regional market to promote travel to the Azores from its Boston gateway.

The ad campaign will see nearly $150,000 in ad buys in media such as the Boston Globe, Boston Magazine, Improper Bostonian, Cape Cod Times, New Hampshire Public Radio, Fall River Times Herald, New Bedford Standard Times and Boston Metro.

The campaign is in partnership with the Azores Travel Association.--Nina M. Lentini

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