MEDIA Names '08 CMA Finalists

MEDIA magazine has selected finalists for its 2008 Creative Media Awards. Winners in 16 categories, as well as a Best in Show, will be unveiled the evening of September 22nd at the Creative Media Awards presentation in New York. Finalists in the 16 categories include:

Branded Content/Product Placement:
* Horizon Media for Vivendi Games' Bourne Conspiracy
* Initiative for CBS's "Cane"
* TM Advertising for Nationwide's "Life Comes at You Fast" Award

New/ Experimental/ Emerging Media
* Goodby, Silverstein & Partners for the NBA Playoffs
* GSD&M for the United States Air Force
* Media Storm for The Weather Channel

Consumer Magazines
* Initiative for Lionsgate Films' "The Condemned"
* GSD&M Idea City for BMW's 1 Series "Pure BMW" campaign
* MediaVest for Kraft/Starbucks

Interactive TV/Enhanced TV
* MediaVest for Mars' Dove
* MPG for Choice Hotels/Comfort Inn
* Starcom USA for Lego

Media Plan
* Butler, Shine, Stern + Partners for MINI USA's "ZIG. ZAG. ZUG."
* Fallon Worldwide for Sci FI Channel's Battlestar Galactica
* Goodby, Silverstein & Partners for the NBA Playoffs "There Can Only Be One"

Multicultural Media
* Dieste Harmel & Partners for Frito Lay's Cheetos
* Turner Broadcasting System for Chrysler's Town & Country
* Zoom Media & Marketing for Ford's Focus

* 22squared for Lincoln Financial Group
* Fallon Minneapolis for Sci Fi Channel's "Tin Man" miniseries
* Starcom USA with Saatchi and Saatchi for Miller High Life

Online Media Branding
* Fallon Minneapolis for Sci Fi Channel
* OMD and Tribal DDB for McDonald's
* and DotGlu for BMW of North America

Outdoor or Place-Based Media
* TargetCast tcm for TOTO Washlet
* Fallon Minneapolis for Traveler's Interactive Wall
* OMD for Nivea

Research/Consumer Insights
* Havas Media/MPG for Global Warming Research
* Spark Communications for E*TRADE
* Cramer-Krasselt for Sealy Posturepedic

* OMD for Hershey's
* R&R Partners for Valley Metro
* Spark Communications for Travelers

Communications Channel Plan
* Goodby Silverstein & Partners for Häagen-Dazs
* OMD for Nivea
* Campbell-Ewald for U.S. Postal Service Express Mail

* Fallon for Sci-Fi Channel's "Tin Man"
* MindShare for "The Rookie"
* Starcom for Johnnie Walker Celebrating Chinese New Year

* Horizon Media for NBC Universal's "Knight Rider"
* TMPG for Kraft Post Honeycomb Cereal Big Summer of Fun
* Horizon Media for CHUCK-FM

Business Media
* OMD for Visa Business Network
* Initiative for Lionsgate's "Mad Men"
* Goodby, Silverstein & Partners for Adobe CS3

* SMG Search for ESPN's "Mitchell Report"
* Outrider for Showtime's "The Tudors"
* iCrossing for Lincoln Educational Services

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