Tivo, 'EW' Partner To Showcase TV's Best

TiVo symbolTiVo has teamed up with Entertainment Weekly to highlight the magazine's "What to Watch" recommendations. TiVo will automatically record the suggested shows.

Both entities will market the service, which will begin this fall. The move is part of TiVo's strategy to stay competitive with DVRs. TiVo currently has 1.7 million users.

The partnership also allows TiVo subscribers to download Entertainment Weekly video content on the TiVo service. Viewers can see EW.com's original programs, such as "Just a Minute," "Ausiello TV," "Idolatry" and behind-the-scenes video from photo shoots.

Scott Donaton, Entertainment Weekly publisher, says the alliance closes "the loop between the entertainment choices we spotlight and our audience's ability to connect directly to those entertainment experiences." In addition, the joint venture offers a new platform for the pub's video programming, currently available only on EW.com.

Tom Rogers, TiVo CEO and president, added: "TiVo is all about providing easy solutions ... Entertainment Weekly's development of this complete solution for its readers is just what TiVo stands for." TiVo previously cut deals with Amazon, which lets users download TV shows and movies, and Rhapsody, a service that streams music.

 

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