• , Thursday, August 28, 2008 12:45 PM

ESPN has rebranded teen-oriented Rise magazine as ESPN Rise and will distribute the new issue at high schools nationwide this week.?Adding the ESPN name is part of an effort to grow the television brand's 12- to 17-year-old demographic.

Circulation for the print magazine was boosted from 910,000 to 1 million and the magazine's Web site was also revamped with the new title.?ESPN Rise will continue to publish 25 regional editions eight times per year as well as an annual national edition.

In December, ESPN acquired SchoolSports, a high school sports and lifestyle company that included Rise--its core asset--along with Gridiron, Hardwood and Girl magazines.

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