Sears Testing Halloween Format Store

  • September 11, 2008
Sears is reportedly testing Totally Ghoul, a seasonal-shop format, in 10 locations in the Chicago area, and considering the idea of turning them into other seasonal shops after the ghoul rush is over.

The Northwest (Ill.) Herald says the shops are offering between 3,000 and 5,000 Halloween items, and that they are likely to stay open into November, to catch sale shoppers.--Sarah Mahoney

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