While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to Marketing Daily
Sears Testing Halloween Format Store
September 11, 2008
Sears is reportedly testing Totally Ghoul, a seasonal-shop format, in 10 locations in the Chicago area, and considering the idea of turning them into other seasonal shops after the ghoul rush is
over.
The Northwest (Ill.) Herald says the shops are offering between 3,000 and 5,000 Halloween items, and that they are likely to stay open into November, to catch sale
shoppers.--Sarah Mahoney