• September 11, 2008

Unilever has awarded its $100,000 prize for the summer promotion "What Would You Do for a Klondike Bar?" The video contest asked consumers to upload videos about the lengths to which they would go to have one of the ice cream bars.

The videos were judged by Andy Samberg, Akiva Schaffer and Jorma Taccone, whose Lonely Island production company got famous for "Saturday Night Live" video shorts.

The Unilever division said it received more than 500 entries, with the prize going to Joel Levinson, who enters (and wins) contests like this for a living.--Karl Greenberg