Crest Hosts 'What's Your Catch Phrase?' Contest

  • September 16, 2008
With Emeril Lagasse, renowned chef and restaurateur, Crest Whitening Expressions is seeking the new catch phrase that best captures the essence of the flavor experience of Crest Whitening Expressions. The winning catch phrase will be featured in a new Crest TV commercial.

Consumers can enter videos of their catch phrases at http://crest.com/whatsyourcatchphrase.

On Oct. 24, up to five finalists will be chosen and the public will vote to determine the winner. The winner will be announced during the week of Nov. 10.--Nina M. Lentini

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