• September 16, 2008

Visa Inc. consolidated global creative and strategic advertising duties at Omnicom's TBWA Worldwide after a review of its incumbent agencies, according to the client.

"As Visa has evolved into a global public company, we challenged our agency partners around the world to provide a unified approach to our marketing initiatives," said Visa chief marketing officer Antonio Lucio in a statement. "This decision reflects the creative strength and innovation of TBWA Worldwide as well as their ability to deliver against Visa's unique brand vision."

TBWA had previously handled the company's account in North America and Latin America. Grey Worldwide handles the company's advertising in Central and Eastern Europe, while Publicis Groupe's Leo Burnett works for the company in China. Omnicom's BBDO handled advertising in the company's Asia-Pacific region. The consolidation will take effect on Jan. 1.--Aaron Baar