• adCenter Community , Wednesday, September 17, 2008 12:33 PM

As the golden rays of summer fade away, the best-prepped search marketers aren't thinking about Halloween or even Thanksgiving ads -- they've got their holiday-themed campaigns ready. Tina Kelleher offers some quick tips for setting up (and maintaining) successful PPC campaigns for the holidays.

First, craft entirely new campaigns that you can pause when the holidays are over. This way you avoid the time spent tweaking existing campaigns to fit a Christmas or Hanukkah mold. You'll also be better prepared for next year's winter rush.

Kelleher also suggests beefing up your budgets in preparation for aggressive bidding. "The Holiday Season is infamous for gobbling up your advertising dollars quicker than any other time of year -- you don't want to check in on your campaigns and find that they went into budget pause either early in the day for campaigns set to divide across the month, or else near the end of the month for those set to spend until depleted," she says.

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