In his new role, Rotherham will lead Metacafe's work with Fortune 1000 companies interested in tightly integrating their brands into the online entertainment experience and employing social media as a marketing vehicle.
At Platform A, Rotherham oversaw strategic planning and monetization initiatives for video, social media and high-reach properties including AOL Video, Advertising.com Video Network, AIM, ICQ, Bebo, AOL eMail and AOL News. Previously, Rotherham spent nearly 20 years in the magazine publishing industry.--Tanya Irwin