• by August 24, 2000

By Anya Khait

You could be doing more than just shopping on your next trip to Wal-Mart. Watching movie trailers, perhaps? ObjectSoft Corporation's interactive FastTake video kiosks will be debuting in 9 Wal-Mart stores across the country by the end of this October.

FastTake is an in-store interactive kiosk that suggests premiere titles to consumers from various participating studios. FastTake allows users to quickly find and locate a video, movies in theaters, and games by name, genre, actor, director or rating. The kiosk also contains information on the video, a picture of the box cover, a trailer, and in most cases three pictures from the video. Using a touch-screen, consumers can view more than 600 movie trailers, reviews and search up to 9,000 titles.

In February of this year ObjectSoft partnered with DoubleClick to target local and national web advertising to FastTake kiosk users in video stores throughout the United States.

As David Sarna, ObjectSoft's chairman and co-CEO, commented at the time, the partnership between ObjectSoft and DoubleClick's new Sonar Network allows Internet advertisers to extend their reach to kiosk users bringing them a 'clicks and mortar' opportunity to target e-port users."

FastTake delivered over 21 million ad impressions and 1,205,801 page views in January.

"The public loves FastTake. In the larger retail stores, the kiosks are experiencing saturation during peak times," said Ray Schwartzman, Vice President, Sales & Marketing of ObjectSoft Corp. "Our advertisers are taking advantage of FastTake's high usage. CPM rates are up and the impressions are to consumers in video stores ready to purchase the product."

Current advertisers include DreamWorks, HBO Home Video, New Line Home Video, Sterling Home Entertainment USA Home Entertainment, and Central Park Media.

Sarna remarked: "We continue to deliver on the goals that we have publicly set for the Company. As FastTake becomes more visible, nationwide demand should increase for the product and the larger number of eyeballs we attract, the more attractive we will be to numerous advertisers."

The FastTake installation in Wal-Mart stores is part of a program offered by Serendipity Leasing Corp. Serendipity will install mini Blockbuster video outlets in select store locations, including Georgetown, SC; Douglas, GA; Brooksville, FL; Murray, KY; Belen, NM; Billings, MT; Great Falls, MT; Helena, MT and Chubbock, ID.

New Jersey-based ObjectSoft was founded in 1990 and provides information and service through public access kiosks. The Company's products, FastTake and SmartSign kiosks, enable organizations to interact with the general public in high density pedestrian traffic areas, and allow the general public to search, review and purchase movies and other goods and services from the kiosk.

There are currently 145 FastTake units installed and operational in the U.S. and another 109 units are in the process of being installed with