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Financial Service Firms Proclaim Their Experience

Bruce Horowitz does a round-up of financial services ads and discovers the unfortunate obvious: there's not much to boast about nowadays besides one's experience and longevity. Presumably no institutions are blatantly reminding consumers that a rosy past doesn't guarantee future survival.

Crisis consultants, of course, have a bunch of divergent opinions about what banks should do, thus perpetuating their own survival as a species. Some say, "do nothing." Others say, "don't wait until you're in a crisis."

"I don't envy anybody in a communications role right now," says Lynn Kettleson, a crisis communications specialist. "These are the most difficult of times." Which says everything. And nothing.

Meanwhile, Ad Age reports that beleaguered AIG has pulled a corporate campaign which "ironically" carries the theme, "Strength to Be There."

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