- USA Today , Thursday, September 18, 2008 11 AM
Bruce Horowitz does a round-up of financial services ads and discovers the unfortunate obvious: there's not much to boast about nowadays besides one's experience and longevity. Presumably no
institutions are blatantly reminding consumers that a rosy past doesn't guarantee future survival.
Crisis consultants, of course, have a bunch of divergent opinions about what
banks should do, thus perpetuating their own survival as a species. Some say, "do nothing." Others say, "don't wait until you're in a crisis."
"I
don't envy anybody in a communications role right now," says Lynn Kettleson, a crisis communications specialist. "These are the most difficult of times." Which says everything. And
nothing.
Meanwhile,
Ad Age reports that beleaguered AIG has pulled a corporate campaign which "ironically"
carries the theme, "Strength to Be There."
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