Kellogg Buys Australian Cereal Company

  • September 19, 2008
It has acquired Specialty Cereals Pty Limited, a privately owned manufacturer of natural ready-to-eat cereals based in Sydney, Australia. Founded in 1988, Specialty Cereals markets products under the Vogels, Wild Oats, and Cerevite brands.

Terms of the transaction were not disclosed. With Specialty Cereals' net sales of approximately $17 million for the 2007-08 Australian Financial Year, the transaction is not expected to have a material impact on Kellogg's 2008 operating profit, it said.--Nina M. Lentini

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