Nick Wins Every Saturday Morning

  • by August 25, 2000
By Anya Khait

Nickelodeon continued its lead position as the number-one network on Saturday mornings for 22 consecutive weeks, outperforming the broadcast networks in head-to-head competition among kids 2- 11.

For this past Saturday, Aug. 19, 2000, Nickelodeon outdistanced the nearest competitor FOX - which launched its new Saturday morning line-up - by 50% in national rating.

According to Nielsen Media Research for Aug. 19 from 8 a.m.-12 p.m. (ET/PT), Nickelodeon posted a 4.2 national rating/20 share (1.7 million kid viewers) among kids 2-11-marking increases of 8% in rating, 11% in share and 9% in average kid viewers, as compared to year-ago like time period.

Among kids 2-11, Nickelodeon handily beat the closest competitor FOX by 50% in national rating, 43% in share and 48% in average kid viewers. FOX, which averaged a 2.8 national rating/14 share (1.1 million average kid viewers), was followed by ABC (2.1 national rating/11 share and 845,000 kid viewers); the WB (2.0 national rating/10 share and 777,000 kid viewers); Disney Channel (1.5 national rating/7 share and 604,000 kid viewers); Cartoon Network (1.5 national rating/7 share and 592,000 kid viewers); and Fox Family Channel (0.8 national rating/4 share and 312,000 kid viewers).

Nickelodeon also won every time period on Saturday morning and generated the entire top-five Saturday-morning programs, led by "SpongeBob Squarepants" (10:30 a.m. [ET/PT]), which posted a 5.3 rating. The network garnered seven of the morning's top-ten programs as well, including "Rugrats", "CatDog" and "Rocket Power".

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