• August 28, 2000

Recent studies show that the number of teen girls online has more than doubled since 1999 and more than 70% of teens will be online by 2004. In response to this growth, Yack has launched Yacksters.com, a source for teen-relevant programming and events on the Web.

Aiming to meet the needs of one of the Web's fastest growing audiences, Yacksters.com showcases a directory of online programming for 12 to 18-year-olds culled from Yack's database of live and on-demand events, including streaming media and chats.

Yacksters.com is the latest in a series of Yack Vertical Program Guides that currently includes stand-alone guides to Online Film, Radio, Animation and Seasonal Sports. These verticals allow Yack to directly reach targeted audiences - defined by interest, genre or demographic group - via Yack-branded sites. They also enable Yack to instantly transform an existing content destination site into a vertical niche portal.