OMMA Awards Finalists: Viral Campaigns

Leading up to this evening's OMMA Awards in New York, Online Media Daily will publish the synopses of the three finalists in various OMMA Awards categories. The complete lineup can be viewed here. Finalists in the viral campaign category include: Element79 for Gatorade's "Ball Girl"; Brief Attention Span Communications for Serena Software's "Just @#$% It" and "Go @#$% Yourself!"; and McKinney for Virgin Mobile's "Promiscuous Text" .
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