• Advertising Age, Monday, September 22, 2008 10:15 AM

General Motors, which lost $15 billion in the last quarter, plans to cut its digital-media budget after dramatically increasing it in the past few years. Mark LaNeve, marketing executive, says GM "is going to pull back slightly in all media types" in 2009. In each of the last two years, GM pulled back on TV spending and beefed up digital.

Unlike in prior years, the automaker will not advertise during the Super Bowl in 2009. A month ago, GM also dropped out of its longtime sponsorship of the 2009 Academy Awards.

Two months ago, GM's CEO Rick Wagoner said ad spending would be cut in 2008-2009, but the company planned to protect "launch products and brand-advertising" budgets.

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