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MillerCoors Holds Sparks Red Pending Talks With AGs

MillerCoors says it won't go ahead with its scheduled Oct. 1 launch of caffeine-infused Sparks Red until it talks with the attorneys general from 25 states who asked the company not to release the beverage. The AGs say that adding caffeine to alcoholic beverages reduces drinkers' sense of intoxication, and young people are especially vulnerable.

"MillerCoors is dedicated to ensuring all of our brands are marketed responsibly to legal drinking-age adults," the company says in a statement. Sparks Red was to be an extension of MillerCoors' existing caffeine-laced alcoholic beverages line. With 8% alcohol, Sparks Red would pack more of a punch than Sparks' original version or Sparks Plus, which contain 6% and 7% alcohol, respectively.

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