• Search Engine Journal , Monday, September 22, 2008 1:45 PM

So what do you do after you've researched a massive list of keywords? You manage that list with a tool that keeps it organized a little bit better than Excel does. Ann Smarty reviews Traffic Travis and Web CEO, two desktop apps that do just that.

Traffic Travis lets you organize key phrases into groups based on one specific keyword. There are a ton of filtering options (for example, you can find partial or inverted duplicate phrases), and it costs about $100.

Web CEO organizes keywords into baskets using whichever criteria you choose. Smarty says that the tool gives users "unlimited freedom." "You can sort your keywords based on search volume or competition, term topic (e.g. general; location-targeted; brand-related searches; etc), query type (navigational vs informational), keyword potential (commercial vs informational) or any other you can think of," she notes.

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