• September 23, 2008

Forbes.com has become the first business or financial Web site to complete the auditing process and receive ad measurement accreditation from the Media Rating Council (MRC). The accreditation certifies that Forbes.com has adhered to the MRC's "minimum standards" for media rating research and the measurement guidelines of the Interactive Advertising Bureau (IAB), in counting online advertising impressions and traffic measurements. The accreditation also certifies that Forbes.com provides full and complete information to the MRC regarding all details of its operation, conducts its processing and reporting substantially in accordance with representations to its clients and the MRC, and submits to annual audits of its procedures by CPA firms engaged by the MRC. To date, more than ten companies have been accredited by MRC, among them Yahoo (U.S. sites), AOL, MSN, Disney Interactive, CNET Networks and Doubleclick.