Top 10 DMAs in which adults answered yes to the question, "Are you a member of a frequent flyer program?"
1 Washington, D.C. (Hagerstown, Md.)
2 San Francisco/ Oakland/ San Jose
4 West Palm Beach/ Fort Pierce, Fla.
5 Salt Lake City
6 Las Vegas
7 Minneapolis/ St. Paul
8 Dallas/ Fort Worth
9 Seattle/ Tacoma
10 Reno, Nev.
Source: MRI's Market-by-Market study, www.mediamark.com