Who's A Frequent Flyer Member?

  • by September 24, 2008

Top 10 DMAs in which adults answered yes to the question, "Are you a member of a frequent flyer program?"

1 Washington, D.C. (Hagerstown, Md.)

2 San Francisco/ Oakland/ San Jose

3 Denver

4 West Palm Beach/ Fort Pierce, Fla.

5 Salt Lake City

6 Las Vegas

7 Minneapolis/ St. Paul

8 Dallas/ Fort Worth

9 Seattle/ Tacoma

10 Reno, Nev.

Source: MRI's Market-by-Market study, www.mediamark.com

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