• Wired, Wednesday, September 24, 2008 9:15 AM

The financial markets are on the verge of implosion, but online video is still growing at a ridiculous rate, despite the lack of rich profits.

It's a desperate time for any business with a financial in video content, particularly broadcast networks. But just because the dollars aren't flowing to online video, doesn't mean broadcasters can afford to cut off their digital media plans.

Television networks must go where the viewers are -- the Internet, which has become their great white hope. If ad revenue slows down, it doesn't change that long-term reality. "This is the time for media companies to build a position online, and maybe the budget pressures will prompt them to make advertising more reportable, " says Mark Trefgarne, CEO of online ad company LiveRail.

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