• Seer Interactive, Wednesday, September 24, 2008 2 PM

Adam lists some unexpected questions that you might want to ask your client when it comes time to discuss link-building efforts, starting with whether the company provides scholarships. "There are hundreds of sites listing companies that provide scholarships," he says. "Not only can you land a deep link, there's a good possibility it could be a deep link from a .edu or k12.state.us site."

Keeping with the "charitable" theme, ask if the company sponsors any events. "If your client sponsors a 5k race, bike race or adventure race, make sure they're listed on these sites," Adam says. "Up attendance and links." Then, find out if the company has any female or minority C-level execs.

"Yes, your client will most likely be defensive and hesitant to answer this question, but do you want to remain in the shadow of PCness or get some juicy links?" Adam says. "There are local, national & international sites listing women, African American, Asian, and other minority owned/operated businesses. Act and ask in their best interest. Apologize later if necessary."

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