The Miller Lite aluminum pint will be tested throughout much of the Midwest and South through the end of the year.
The pint is intended for off-premise retailers, with a focus on convenience stores. The package will be sold as part of a nine-pack.
Support will include TV, radio, out-of-home and online advertising, as well as a variety of retail point-of-sale and merchandising materials.--Nina M. Lentini