Paxson Communications Corp. announced that PAX TV is continuing to grow its audience as demonstrated by its third season premiere week Nielsen numbers released today. During the network's August 21 - 27 premiere week, the family entertainment network delivered an average NTI rating of 1.1, growing 38% since the previous year's premiere week (August 1999) in total viewership from 1 million to more than 1.4 million.
This marks an all-time, Monday - Sunday primetime high for PAX. The network also is attracting larger numbers of viewers in the 18 - 49 demo, which is up 32% for the network's premiere week versus the previous fall season premiere week. Adults 25 - 54 are up 30%.
In the 49th week of the TV season, which ended on Sunday, CBS led in average prime-time viewership and captured adults ages 18 to 49, according to Nielsen Media Research.
CBS captured an 8.8 rating and a 15 share in total household rankings, followed by ABC with a 6.7 rating and 12 share. NBC came in third with a 5.5 rating and 10 share and Fox was fourth with a 4.0 rating and 7 share.
In the 18-49 demographic, CBS was also the winner with a 5.3 rating (16 share), followed by ABC at 3.3 (10 share), NBC with 2.9 (9 share) and Fox, which also garnered a 2.8 rating (8 share).
UPN reached a 2.2 rating and 4 share in total household rankings, and its rating among adults 18-49 was a 1.4.
In total household rankings, the WB Network had a 1.6 rating and 3 share last week. Its rating among adults 18-49 was 0.9.
PAX TV had a total household rating of 1.1 and a 2 share. Among adults 18-49, it had a 0.4 rating.
FOlowing is a breakdown by average viewership in millions of the prime time network rankings for week 49 (Aug. 21 - Aug. 27):
1. CBS 13.61
2. ABC 9.72
3. NBC 7.69
4. Fox 5.98
5. UPN 3.53
Average number of adults, age 18-49 (in millions) 1. CBS 6.54
2. ABC 4.15
3. NBC 3.61
4. Fox 3.46
5. UPN 1.76
Rankings are based on 22 prime-time hours for ABC, CBS and NBC, 15 for Fox and 11 for Warner Brothers. All ratings information courtesy of Nielsen MediaResearch.
- MediaPost Staff Writer Anya Khait may be reached at anya@mediapost.com