• September 29, 2008

International Medical Corps--a humanitarian aid organization operating in 25 countries--has launched an aggressive social media campaign to get the word out and rally votes for the American Express Members Project.

IMC has created downloadable tools like widgets and banners for bloggers and supporters to spread the word. Field staff is micro-blogging from around the world, and updates are being fed into our networking sites and through the widget.

The group has also created a series of 40- to 60-second videos that tell dramatic stories of successes in the field. Finally, the group has posted profiles on many of the social networking sites including Digg, Facebook, StumbleUpon and Twitter.--Tanya Irwin