Customers can purchase the XL Explorer Pizza, which is 30% bigger than Papa John's large size, in a limited-edition box featuring a scene from the movie. And, while supplies last, all Papa John's orders include a coupon for $3 off the purchase of the DVD, which is available beginning Oct. 14.
A new TV spot features film footage and showcases the XL Explorer pizza. Papajohns.com also features clips. For a limited time, "Indiana Jones"-themed gift cards will be available at all Papa John's restaurants.--Nina M. Lentini