• October 5, 2008

Unica Corp. has introduced a new product that the Waltham, Mass.-based company says enables marketers to engage customers and prospects in cross-channel dialogs aimed at improving customer experiences and receptivity to marketing content.

Unica Interactive Marketing, powered by the Affinium 7.5 product line, enables marketers to leverage customers' past and current behaviors to identify the best marketing message to deliver in any channel at any time. Companies are better able to address trends that are transforming marketing, including the pervasive adoption of online channels, the increasing availability of addressable channels, and the growing propensity of buyers to limit their exposure only to the content they value.

Unica Interactive Marketing supports four key requirements that are fundamental to helping marketers effectively transition to interactive marketing: customer awareness, centralized decision-making, cross-channel execution and integrated marketing operations.--Tanya Irwin