• Practical e-commerce, Tuesday, October 7, 2008 2:18 PM

Jeff Meundel gives Icewraps.net its SEO report card, assessing the site in terms of its tags, keywords, content and overall optimization. The site, which offers cool wraps for people with sports injuries, received a B+. There was good indexation (A), no duplicate content issues, good keyword integration (B) and rankability, as well as lots of quality content that was relatively easy to access. Title tags and URL structures also scored As.

The big problem was a lack of inbound high-quality inbound links. IceWraps.net had a PageRank of three -- not horrible, but not great, when you consider that there were nearly 1,200 inbound links already. It signals a problem with quality, not quantity. "An additional concern is the links page, which has many outbound links to other websites," Meundel says. "These links are simply bleeding away PageRank. While it is great to support partners and associates, there are too many in this section, and most of the links should have NoFollow tags added to them so as to retain PageRank."

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