• Copyblogger, Tuesday, October 7, 2008 2:18 PM

Ahh, the eternal question. If you were trapped on Gilligan's Island, would you want to be (or be with) Ginger or Mary Ann? Sonia Simone turns that question into a study of blog tactics and styles, noting that the best blogs are a hybrid of both function and flair.

Ginger, for example, was a star -- no matter where she was -- and so her behavior reflected that. In blogging, that can be translated to pushing the envelope in terms of content. "Ginger is killer headlines," Simone says. "Ginger is linkbait. Everyone talks about her, everyone wants to know what she's up to. Ginger can hit the front page of Digg with a long, smoky look and a shift of her hips."

A Mary Ann blog, however, is one that can hit Delicious' front page once a week, every week. "Mary Ann is passionate about her content community," Simone says. "Mary Ann follows 15,839 users on Twitter. Everyone loves her, everyone links to her. If Mary Ann was a blog, she'd give lots of practical, solid advice that her readers would want to file away for reference."

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