IFC/Sundance Gets New Exec Team

Rainbow Media has promoted two executives to help drive revenues from branded entertainment and sponsorship sales at its two ad-free networks: IFC and Sundance. Each executive comes from one side of the recent pairing of the two networks' operations--after Rainbow parent Cablevision acquired Sundance.

Alan Klein, from IFC, is now executive vice president of the newly formed IFCtv/Sundance Channel partnerships, operations and business development unit. Kim Gabelmann, from Sundance--now senior vice president, branded entertainment and partnerships for the two networks--will report to Klein.

Gabelmann will oversee the day-to-day sponsorship sales for the networks. Sundance only began accepting them in early 2007.

The new Klein-led division's West Coast operation will be headed by Lee Sparer, vice president, branded entertainment and partnerships. Rainbow said Sundance has never had a full-time sales executive on the West Coast.

Looking to facilitate sponsorship growth on multiple platforms, Rainbow said Dan Shulman joins as vice president, digital sales, licensing & business development, which covers the respective Web sites for the networks.

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Finally, Kevin Cirrito, vice president, sales, planning, will head up pricing and planning management for the sales operations.

"We have put together a tremendous team to get the IFCtv and Sundance Channel joint sales efforts off to a running start," said Evan Shapiro, president of the two networks.

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