Similarly, he notes, give him a code at the wrong time in the buying cycle, and he's likely to ignore it (Simplistic, yet, truer words were rarely spoken.)
Thrasher provides other examples of similarities between search and outdoor activities. Noting that search starts with a need, he describes the beginning of his realization of one need: "After walking a trail on Cougar Mountain, my ankles ache and I realize that my Converse tennis shoes, although fashionably retro, are probably not the best footwear for a mountain. I need something better."