• SEOmozBlog, Monday, October 13, 2008 1:48 PM

A SMX East wrap-up, provided by Rand Fishkin, highlights the top six takeaways from a session moderated by Danny Sullivan, where search engineers from Google, Yahoo and Microsoft participated.

Some takeaways from the conference suggest it's a bad idea to put session IDs in the URL, sitemaps shouldn't be ignored, and links remain the primary signal for search engine rankings. The Yahoo exec said that while links are not the most important signal by themselves, they're more important, for example, than title tags.

Fishkin says the engineers from all three search engines suggest sites often see an increase in search traffic when they use sitemaps. And, there was no indication that links would fade away anytime soon, or any competing signals had yet entered the marketplace as a potential usurper.

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