Pepsi-Cola Looks For New Ideas, New Agency

  • October 13, 2008
Pepsi-Cola North America is looking for new ideas for its flagship brand, per Adweek. BBDO is its lead creative agency; the search seems limited to other Omnicom Group agencies on the company's roster, including TBWAChiatDay in Playa del Rey, Calif., which handles Gatorade. Nielsen Monitor-Plus reports that media spending on Pepsi surpassed $40 million the first seven months of this year.

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