Pepsi-Cola North America is looking for new ideas for its flagship brand, per Adweek
. BBDO is its lead creative agency; the search seems limited to other Omnicom Group agencies on the company's
roster, including TBWAChiatDay in Playa del Rey, Calif., which handles Gatorade. Nielsen Monitor-Plus reports that media spending on Pepsi surpassed $40 million the first seven months of this year.