• beu blog, Tuesday, October 14, 2008 3:15 PM

Google and Adobe have teamed up on a new algorithm to index text in Flash. The results: Googlebot now indexes "textual content in SWF files of all kinds and extracts URLs embedded in Flash." Brian Ussery spent months of research to illustrate how Google handles Flash since the update in July, which is designed to assist Googlebot to traverse simple JavaScript, like SWFObject. While the full impact is yet unknown, the technologies will redefine how Flash sites are created, constructed, designed and, as a result, optimized.

Several case studies test steps you might take to optimize a Flash search site. Ussery sets out, for example, to determine if Google associates text content embedded in Flash inside an (X)HTML page with the correct parent' URL as a single entity.

In this case, Ussery concludes Google hasn't associated text content in Flash with the correct parent URL or as a single entity since the introduction of support for SWFObject three months ago. He provides other examples in the post. What's your conclusion?

Read the whole story at beu blog »