• Online Marketing Blog, Tuesday, October 14, 2008 3:15 PM

Marketers have become more comfortable with SEO. That's the findings from an online survey conducted by the Online Marketing Blog. More than 400 business marketers responded. Readers were asked: What three Internet marketing tactics will you emphasize most in the next six months?

The results ranked search engine optimization, blogging, and pay per click at No. 1, No. 2, and No.3, respectively. While the top three aren't too much of a surprise, search engine marketing factors into many aspects of marketing campaigns. Contrary to some mainstream media characterizations, search engine optimization impacts strategies and can become a valuable tactic for allowing consumers to find you online. Lee Odden says search is about customers reaching/seeking companies. "With SEO, it isn't a matter of 'Should we?' It's a matter of, 'What's stopping you?'" he notes.

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