Advice floating through the SEO world suggests that PageRank sculpting should be used only when all other methods for improving SEO are complete. But in a recent post, Rand Fishkin strongly disagrees.
He believe using "nofollow to flow link juice is something that should come up at the same time site architecture and link architecture does." That means when you're trying to figure out how to get
the search engines to index all your content and find new content as quickly as possible.
Fishkin lays out several steps to help you test and watch PageRank sculpting, supported by
nofollow, in action. They include creating a new page in a test environment, pointing enough links to this new page to get it indexed in the three major search engines, creating between 10 and 20
links on the new page that point to completely unique pages, and waiting for the engines to visit and see these new pages.
Read the whole story at SEOmozBlog »