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Keyword Research: Selection & Organization

Consider four factors for core term prioritization: search volume, target audience, profit margin, and ability to meet demand. Then keep in mind what people might search on tomorrow, especially when researching and prioritizing core terms. Avoiding this step is a big mistake people make when selecting and organizing keywords, according to Stoney deGeyter.

It's important to analyze what consumers might want in the future because it could determine the keyword terms you use today. This is Part 5 of Stoney deGeyter's post on keyword research. You will likely see all dozen parts in this newsletter as he makes his way through the series.

Read the whole story at Search Engine Guide »

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