PR tactics can work hand in hand with search engine optimization to extend your online marketing efforts. Leverage your SEO efforts to help you achieve media coverage and exposure to bloggers that
pick up news and information from sites like yours. A broader footprint on the Web creates new entry points for prospective customers and can also reduce negative search results.
social Web applications help people discover and track news story ideas and sources used in reporting, too.
Make your content easily found. It can improve your media coverage.
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