Around the Net

After Election, A Hangover For Cable News

  • Mediaweek, Tuesday, October 21, 2008 9:15 AM

Fox News, CNN and MSNBC are enjoying huge gains during the '08 election, but afterwards, their future is less rosy. Rachel Maddow is the sole breakout news personality of 2008. Her ratings are double her predecessor Dan Abrams, and "in an election where age and experience have been knocked around like tetherballs," she has bested Larry King and Keith Olbermann.

Assuming the election goes off without a hitch, it's likely all three news nets will show declines immediately. Media buyers assume that younger viewers will be the first to turn away. The sting will be lessened a bit if viewers return in droves for the inauguration and the first 100 days of the new presidency.

Read the whole story at Mediaweek »

Next story loading loading..