Around the Net

Google Approach To Advertising Evident In G1 Push

Google's resistance to advertising its own services -- ironic given the boatloads of money the company has made on advertising revenue -- is legendary, and that reputation is not likely to change now that ads for T-Mobile's Google-branded smart phone, the G1 or "G-Phone," are finally hitting the air.

The campaign, spearheaded by T-Mobile and its ad agency, Publicis in the West, is Google-like in its approach. Unlike Apple's strategy for the iPhone, there were no teaser ads-a conscious decision to let the hype do the talking. The first ads will roll this week as the phone becomes available in stores. TV spots feature people looking into the camera and asking offbeat queries, which are eventually answered by the phone.

And while Google will eventually lend its Web power to the campaign, it isn't doing so yet, and it isn't clear when it will. T-Mobile's CMO said that Google will "lend its digital assets to the (marketing) program" at a later time, but for now it's all traditional media.

Read the whole story at Advertising Age »

Next story loading loading..