TiVo continues to establish links with other digital media platforms to bring entertainment to TV screens. Now, the DVR maker and service has struck deals with two Internet companies, CinemaNow and Jaman, which will bring hundreds of movie titles to TiVo subscribers. The biggest cache is from Walt Disney Co.
The idea is not new. TiVo has been running movies by way of the Internet to TV screens since 2007, when it made a deal with Amazon Unbox, the Internet retailer's Video on Demand service. TiVo has other Internet video partnerships, such as one with YouTube.
The deals with Jaman and CinemaNow will allow TV viewers to view movies by TV screens, cell phones or computers, by having them downloaded to their TiVo DVR machines.
Also, CinemaNow movies are more wide-release efforts, such as Disney's "Dumbo," "The Fox and the Hound" and "Pirates of the Caribbean: Dead Man's Chest." Jaman's titles are more independent and art-house movies: "Girl with a Pearl Earring," "Enron: The Smartest Guys in the Room" and "Supersize Me."
Said Tara Maitra, vice president and GM of Content Services at TiVo, in a statement: "Our goal is to offer unlimited media content through one device with one easy-to-use interface, and with partnerships like this, we can ensure that vision has become a reality."
Jaman content is available to rent or purchase starting at $1.99; CinemaNow's prices start at $2.99.
Overall, some 36 million households have a DVR machine. But TiVo branded units are only in about one-tenth of those: 3.6 million.