Zenith Hits Jackpot, Wins $120 Million Harrah's Pitch

  • October 24, 2008
Publicis' Zenith Media unit has been named the media agency of record for Harrah's Entertainment. Zenith will handle communications planning and media buying for Harrah's, replacing media-buying incumbent Horizon Media, which participated in a review for the estimated $120 million media account. Planning had been handled by Harrah's brand shops, so the Zenith win represents a consolidation of planning and buying services. Other finalists in the pitch included Carat and Mindshare.
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