Publicis' Zenith Media unit has been named the media agency of record for Harrah's Entertainment. Zenith will handle communications planning and media buying for Harrah's, replacing media-buying
incumbent Horizon Media, which participated in a review for the estimated $120 million media account. Planning had been handled by Harrah's brand shops, so the Zenith win represents a consolidation of
planning and buying services. Other finalists in the pitch included Carat and Mindshare.
