Martha Stewart Living Omnimedia is investing in Pingg Corp., an event management site, to enhance its digital holdings. Since its launch in February, it has sent approximately 2.5 million invitations.
Pingg will offer its online invitation and event tools on marthastewart.com. Pingg's main Web property, http://www.pingg.com, will receive Martha Stewart Living Omnimedia content, which will include
integrated links to drive traffic to marthastewart.com.