• July 26, 2000

CustomLead, the first and only Cost per Email (CPE) banner network, today announced the launch of its new service giving advertisers the ability to build and own custom email lists.

Through CustomLead's proprietary banners, lead generating technology and network of strategic partner websites, marketers are no longer required to rent email lists from third party sources.

CustomLead offers businesses the ability to create exclusive lists by targeting messages to buyers who opt-in and have shown an interest in an advertiser's goods or services. Media buyers who want to target a specific audience can go to www.customlead.com, set up a targeted message and the service will solicit prospects and collect email addresses of interested online buyers.